| Moving/Going Forward | Reuse / Reusability | Promotion | Soup to nuts 24/7 | Return on Investment (ROI) |
| Lean In | Project | No-Brainer | Web 2.0 / 3.0 | Walk the Talk |
| Workflow | Profit[ability] | BULLSHIT BINGO (free square) | Targeted | Pipeline |
| Downsize | Empower[ment] | E-commerce | Utilize | Back-end |
| Target Audience | Key Factor / Words | Agenda | Eyeballs | Top down |
| Benchmark | Timeline(s) | Core Competency / Core Competencies | Bandwidth | Knowledge Base |
| Dashboard | Mission Critical | Sticky-ness | Secret sauce | Top Of The Game |
| Heads up | Partner | BULLSHIT BINGO (free square) | B2B | Drop the Ball |
| Total Quality [or] Quality Driven | Upside | Revisit | Retention | Laser-focused |
| Off-line | Acquisition | On the back end | Followup | Customer Oriented |